The other day I was listening to the radio, and the Air Personality back announced three songs, and then talked about what the artists who he just played were doing on twitter.
He then prompted the listener to tweet in their requests and comments, without mentioning a telephone number, gave the station outro into the commercial set. Soon (by this summer) the commercials will end with Rick Party saying "@sosoandso on Twitter.
If the DJ had real twitter game...he would do tweetups and make extra $$$.
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